The ITEM has a nice big picture of an official from BANK OF AMERICA donating supplies to a MARSHALL MIDDLE SCHOOL. There wasn't any back story, just a few lines in the caption.
This was a BIG deal and deserved much more of a spotlight. With resources tight, LPS ought to be promoting partnerships with corporate sponsors. Those same corporations are more likely to give if they got lots of favorable press.
Do we blame the ITEM for not devoting more space to this promotion? Hardly they are are a business just like those corporations LPS should be seeking funding from. NO, LPS should be pumping out press releases, letters of appreciation, and even other forms of social media (Sorry Tim, it's the way of the future). They should hire a full-time person to do this. Any suggestions come to mind?
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