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Tuesday, March 20, 2012

A MOUSE IS A RAT WITH A GOOD PR AGENT

Brickett fifth-graders heading to Disney


Well the ITEM finally printed some GOOD new about LYNN  students. And then it wasn't even the lead story and this was NATIONAL news and they can't even treat LPS any better than that. But when it comes to fights or t-shirts they are all over that. Heck they even gave that petition guy, that trouble maker better than this.

I would argue this is still more evidence of the leadership deficits at LPS. Everyone has some degree of responsibility for their own PR since we all serve as gatekeepers of information controlling flow and access to our own information. Not only that, you should aggressively work to prioritize the information you want out there.

Blaming the paper for what they choose to cover and when is like blaming the billboard for the advertisement. All the actual billboard does is to serve as a place to put the advertisement that was given it.

I know I give the ITEM a hard time for often times being behind me on stories but honestly we serve different roles and I'm not bound by that money stuff. POVERTY is powerful and empowering.

By the way, I posted about this GREAT story a while back, before the TV story and the winning of any trips to DISNEYLAND.

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